Privacy policy
Last updated: October 8, 2026
E.L.C. Watches (“E.L.C. Watches,” “we,” “us,” or “our”) operates this website and online store, including the related content, features, products, services, and other functionality available through the website (collectively, the “Services”).
The Services are hosted and powered by Shopify, which provides the technology that enables us to operate our online store and provide the Services to you.
This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use our Services, make a purchase or other transaction through our store, sign up for communications or early access, contact us, or otherwise interact with us.
By using or accessing the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy will control with respect to those matters.
Personal Information We Collect
When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another individual.
Personal information does not include information that has been anonymized or de-identified so that it can no longer reasonably be used to identify an individual.
Depending on how you interact with our Services, the information we collect may include:
Contact Information
This may include your name, email address, telephone number, billing address, shipping address, and other contact details you provide to us.
Order and Transaction Information
This may include products you view, add to your cart, purchase, return, exchange, cancel, or otherwise interact with, as well as order numbers, transaction details, delivery information, and purchase history.
Payment Information
When you make a purchase, payment information may be collected and processed by Shopify and our payment service providers. This may include payment card information, payment method, payment confirmation, transaction details, and related information necessary to process your payment.
We do not need to retain complete payment card information ourselves when payment processing is handled by Shopify or an applicable payment provider.
Account Information
If you create or use a customer account, we may collect information associated with that account, such as your name, email address, account preferences, and other information you provide.
Communications
If you contact us, including through customer support, email, contact forms, or other communication channels, we may collect the information contained in your communication and any information you choose to provide.
Device and Technical Information
We may collect information about the device and browser you use to access the Services, including your IP address, browser type, operating system, device identifiers, network information, approximate location information, and similar technical information.
Usage Information
We may collect information about how you interact with the Services, including pages visited, products viewed, links clicked, searches performed, referring pages, approximate time spent on pages, and other interactions with our website.
Cookie and Similar Technology Information
We may use cookies, pixels, tags, scripts, and similar technologies to operate the Services, remember preferences, understand website usage, provide functionality, measure performance, and, where permitted, support advertising and marketing activities.
Your browser or device may provide controls that allow you to manage certain cookies and similar technologies. Depending on where you live, additional privacy controls or consent mechanisms may also be available through our website.
Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you, including when you place an order, create an account, subscribe to communications, register for Early Access, contact us, submit a form, or otherwise provide information to us.
- Automatically through the Services, including through cookies, pixels, logs, and similar technologies when you browse or interact with our website.
- From Shopify and service providers, where information is processed on our behalf or made available to us in connection with the Services.
- From payment, shipping, fulfillment, analytics, marketing, customer-support, and other service providers that assist us in operating our business.
- From partners or other third parties, where permitted by applicable law and consistent with this Privacy Policy.
How We Use Your Personal Information
Depending on how you interact with us and the Services, we may use personal information for the following purposes.
Providing and Operating the Services
We may use personal information to:
- operate and maintain our website and online store;
- process and fulfill orders;
- process payments;
- arrange shipping and delivery;
- communicate with you about orders and transactions;
- manage customer accounts where available;
- provide customer support;
- process returns, exchanges, cancellations, or other transactions;
- remember preferences;
- provide product information and recommendations;
- improve the functionality and performance of our Services; and
- provide you with a curated shopping experience.
Early Access and Communications
If you voluntarily sign up for E.L.C. Watches communications, including Early Access, we may use your information to:
- provide requested information;
- notify you about product launches or availability;
- provide Early Access or other information you have requested;
- send promotional communications where permitted by law; and
- manage your communication preferences.
You can unsubscribe from promotional email communications at any time by using the unsubscribe mechanism included in the relevant communication.
Marketing and Advertising
Where permitted by applicable law, we may use personal information to send marketing or promotional communications and to provide advertising or promotional content that may be relevant to your interests.
Depending on the services and technologies enabled on our store, this may include using information about products viewed, carts, purchases, or interactions with our website to measure or personalize marketing and advertising.
Where applicable law provides you with the right to opt out of targeted advertising, sale, or sharing of personal information, you may exercise those rights through the privacy controls available on our website.
Security and Fraud Prevention
We may use personal information to:
- protect the security and integrity of our Services;
- authenticate accounts or transactions;
- detect, investigate, and prevent fraud;
- identify potentially unlawful, malicious, or unauthorized activity;
- protect our customers, business, and Services; and
- enforce our policies and agreements.
Business Operations
We may use personal information to administer our business, maintain records, analyze performance, improve our products and Services, troubleshoot problems, and plan future products and services.
Legal and Compliance Purposes
We may use personal information where reasonably necessary to:
- comply with applicable laws and regulations;
- respond to lawful requests from government authorities;
- respond to legal processes;
- establish, exercise, or defend legal claims;
- enforce our Terms of Service and other policies; or
- protect our rights, property, customers, or others.
How We Disclose Personal Information
We may disclose personal information to third parties where necessary to provide the Services, operate our business, comply with applicable law, or otherwise for the purposes described in this Privacy Policy.
These parties may include:
Shopify and Service Providers
We may share personal information with Shopify and service providers that help us operate our store and business, including providers involved in:
- website hosting and technology;
- payment processing;
- order fulfillment;
- shipping and delivery;
- customer support;
- analytics;
- marketing;
- advertising;
- cloud storage;
- security and fraud prevention; and
- other business operations.
These providers may process information on our behalf or, depending on the service and applicable law, independently determine how certain information is processed.
Advertising and Marketing Partners
Where applicable, we may share certain information with advertising or marketing partners to help us measure, personalize, or provide advertising and marketing.
Depending on where you live and the technologies we use, applicable privacy laws may provide you with the right to opt out of certain forms of targeted advertising, sale, or sharing of personal information.
You may manage applicable privacy choices through the privacy controls made available on our website.
When You Request or Authorize Disclosure
We may disclose information when you direct us to do so, request that we do so, or otherwise consent to the disclosure.
For example, information may be shared with a shipping provider to deliver your order.
Affiliates and Corporate Transactions
We may disclose information to affiliates or companies within our corporate group where appropriate.
We may also disclose personal information in connection with an actual or proposed business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy.
Legal and Safety Reasons
We may disclose information when reasonably necessary to:
- comply with applicable law;
- respond to lawful government requests;
- respond to subpoenas, warrants, or other legal processes;
- enforce our agreements or policies;
- investigate suspected fraud or unlawful activity; or
- protect the rights, property, safety, or security of E.L.C. Watches, our customers, or others.
Cookies and Similar Technologies
We may use cookies and similar technologies to operate our Services, remember your preferences, understand how visitors use our website, measure performance, and support marketing and advertising activities.
Cookies may be used for purposes such as:
- essential website functionality;
- shopping cart and checkout functionality;
- remembering preferences;
- analytics and performance measurement;
- security and fraud prevention;
- advertising and marketing; and
- improving the Services.
Depending on your location, you may be presented with choices regarding non-essential cookies and similar technologies.
You can also manage certain cookie settings through your browser. Blocking or disabling certain cookies may affect the functionality of parts of the Services.
Third-Party Websites and Services
Our Services may contain links to websites, applications, social media platforms, payment services, or other online services operated by third parties.
If you follow a link to a third-party website or service, that third party's privacy policy and terms will apply to your interaction with that service.
We are not responsible for the privacy, security, content, or practices of third-party websites or services that we do not control.
Children's Privacy
The Services are not intended for children.
We do not knowingly collect personal information from children where prohibited by applicable law.
If you believe that a child has provided personal information to us, a parent or legal guardian may contact us using the contact information below and request that the information be reviewed and, where appropriate and legally permitted, deleted.
Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute or perfect security.
Please avoid sending sensitive or confidential information through unsecured communication channels.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- provide the Services;
- complete transactions;
- maintain business and transaction records;
- provide customer support;
- comply with legal, tax, accounting, or regulatory obligations;
- resolve disputes;
- prevent fraud and abuse; and
- establish, exercise, or defend legal claims.
The specific retention period may vary depending on the nature of the information, the purpose for which it was collected, and applicable legal requirements.
When personal information is no longer required, we may delete it, anonymize it, or securely dispose of it, subject to applicable legal obligations.
Your Privacy Rights and Choices
Depending on where you live and subject to applicable law, you may have rights relating to your personal information.
These may include:
Right to Access
You may have the right to request access to personal information we hold about you.
Right to Correction
You may have the right to request that inaccurate or incomplete personal information be corrected.
Right to Deletion
You may have the right to request deletion of personal information, subject to applicable legal exceptions.
Right to Data Portability
In certain circumstances, you may have the right to receive personal information in a portable format or request that it be transferred to another organization.
Right to Object or Restrict Processing
Depending on applicable law, you may have the right to object to or request restriction of certain processing activities.
Right to Withdraw Consent
Where we rely on your consent to process personal information, you may withdraw that consent at any time, subject to applicable law. Withdrawal of consent does not affect processing that occurred before the withdrawal.
Marketing Preferences
You may opt out of promotional email communications at any time by using the unsubscribe link contained in the relevant email.
Even if you opt out of promotional communications, we may continue to send non-promotional communications that are necessary to provide Services or complete transactions, such as order confirmations, shipping updates, account-related messages, or customer-service communications.
Sale, Sharing, and Targeted Advertising
Depending on where you live, you may have the right to opt out of certain forms of “sale,” “sharing,” or targeted advertising involving personal information.
Where applicable, you may exercise these choices through the data-sharing or privacy controls provided on our website.
If your browser or device sends a legally recognized Global Privacy Control (GPC) signal, we will process that signal as required by applicable law.
UK, European Economic Area, and Similar Privacy Rights
If you are located in the United Kingdom, European Economic Area, Switzerland, or another jurisdiction providing similar data protection rights, you may have additional rights under applicable law.
Depending on the circumstances, these may include:
- access to your personal information;
- correction of inaccurate personal information;
- deletion of personal information;
- restriction of processing;
- objection to processing;
- data portability; and
- withdrawal of consent where processing is based on consent.
Where required by applicable law, you may also have the right to lodge a complaint with your local data protection supervisory authority.
The availability and scope of these rights depend on applicable law and the circumstances of your request.
International Transfers
Because we use Shopify and other service providers, personal information may be processed, stored, or transferred outside the country in which you live.
Where applicable law requires safeguards for international transfers of personal information, we will seek to use legally recognized transfer mechanisms and appropriate contractual or organizational safeguards.
For customers in the EEA, UK, Switzerland, or other jurisdictions with applicable international-transfer requirements, such safeguards may include recognized contractual mechanisms or transfers to jurisdictions recognized as providing an adequate level of protection.
Shopify maintains additional documentation concerning international data transfers and its data-processing obligations.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Transfers
If you have a concern about how we collect, use, or process your personal information, please contact us using the contact information below.
We will review and respond to privacy requests and complaints in accordance with applicable law.
Depending on where you live, you may also have the right to lodge a complaint with your local data protection or privacy regulator.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, legal requirements, or privacy practices.
When we make changes, we will update the “Last updated” date at the beginning of this Privacy Policy.
Where required by applicable law, we will provide additional notice of material changes.
We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.
Contact
If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you would like to exercise a privacy right available to you, please contact E.L.C. Watches:
Concierge
Email: contact@elcwatches.com
Client Care
Email: support@elcwatches.com
When contacting us about a privacy request, please provide enough information for us to understand and verify your request. We may need to verify your identity before completing certain requests, as permitted or required by applicable law.
For applicable data protection laws, E.L.C. Watches will determine the appropriate role and responsibilities applicable to the processing of personal information based on the circumstances and jurisdiction.